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      <title>Hormozi Wiki</title>
      <link>https://alexhormozi.wiki</link>
      <description>Last 10 notes on Hormozi Wiki</description>
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      <item>
    <title>pricing-psychology</title>
    <link>https://alexhormozi.wiki/frameworks/pricing-psychology</link>
    <guid>https://alexhormozi.wiki/frameworks/pricing-psychology</guid>
    <description><![CDATA[ Hormozi's complete pricing presentation methodology: anchor above target, use uneven splits, offer prepay discount, and manage sales team conviction through the 'home base' concept. Surface this when someone asks about pricing strategy, price increases, how to present price, or why their sales team can't sell at a higher price. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>value-equation-explained</title>
    <link>https://alexhormozi.wiki/frameworks/value-equation-explained</link>
    <guid>https://alexhormozi.wiki/frameworks/value-equation-explained</guid>
    <description><![CDATA[ The 4-variable equation that determines how much you can charge and how many people will buy. Surface this when anyone asks about pricing, offer design, value creation, or why their offer isn't converting. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>Hormozi Wiki</title>
    <link>https://alexhormozi.wiki/</link>
    <guid>https://alexhormozi.wiki/</guid>
    <description><![CDATA[ Offers, leads, sales. The structured knowledge base of Alex Hormozi - $100M Offers, Acquisition.com, Gym Launch. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>warm-vs-cold-outreach</title>
    <link>https://alexhormozi.wiki/frameworks/warm-vs-cold-outreach</link>
    <guid>https://alexhormozi.wiki/frameworks/warm-vs-cold-outreach</guid>
    <description><![CDATA[ The decision framework for choosing between warm outreach (people who know you) and cold outreach (strangers), with scripts, volume targets, and real examples from Hormozi's businesses. Surface this when someone asks about outreach strategy, getting first customers, or scaling beyond their network. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>naming-psychology</title>
    <link>https://alexhormozi.wiki/frameworks/naming-psychology</link>
    <guid>https://alexhormozi.wiki/frameworks/naming-psychology</guid>
    <description><![CDATA[ Hormozi's naming methodology: the Result + Timeframe + Container formula, plus principles for naming offers, programs, and bonuses so they communicate value instantly. Surface this when someone needs to name an offer, lead magnet, course, bonus, or program. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>lead-magnet-design-principles</title>
    <link>https://alexhormozi.wiki/frameworks/lead-magnet-design-principles</link>
    <guid>https://alexhormozi.wiki/frameworks/lead-magnet-design-principles</guid>
    <description><![CDATA[ Hormozi's complete lead magnet creation methodology from $100M Leads: what to give away, how to name it, and how to make it bridge to your paid offer. Surface this when someone asks about lead magnets, freebies, opt-ins, or how to generate engaged leads. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>offer-design-case-studies</title>
    <link>https://alexhormozi.wiki/frameworks/offer-design-case-studies</link>
    <guid>https://alexhormozi.wiki/frameworks/offer-design-case-studies</guid>
    <description><![CDATA[ Real case studies of Hormozi applying offer design principles: the gym launch model, the PR company pivot, the Schwarzenegger charity event, the Chanel pricing strategy, and the price increase methodology. Surface this when someone wants to see the frameworks applied in practice, or when they need confidence that these principles work in the real world. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>grand-slam-offer-anatomy</title>
    <link>https://alexhormozi.wiki/frameworks/grand-slam-offer-anatomy</link>
    <guid>https://alexhormozi.wiki/frameworks/grand-slam-offer-anatomy</guid>
    <description><![CDATA[ The full anatomy of a Grand Slam Offer: Value Equation core + guarantees + bonuses + scarcity + urgency + naming + price anchoring. Surface this when someone wants to build a complete offer from scratch or understand how all the pieces fit together. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>guarantee-types-and-examples</title>
    <link>https://alexhormozi.wiki/frameworks/guarantee-types-and-examples</link>
    <guid>https://alexhormozi.wiki/frameworks/guarantee-types-and-examples</guid>
    <description><![CDATA[ Hormozi's complete taxonomy of guarantee types with real examples, risk analysis, and exact language templates. Surface this when someone asks about guarantees, refund policies, risk reversal, or how to make prospects feel safe buying. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
  </item><item>
    <title>100m-leads-core-four</title>
    <link>https://alexhormozi.wiki/frameworks/100m-leads-core-four</link>
    <guid>https://alexhormozi.wiki/frameworks/100m-leads-core-four</guid>
    <description><![CDATA[ The complete breakdown of the only 4 ways to advertise, expanded to 8 when split by warm vs. cold. Surface this when anyone asks about marketing channels, lead generation strategy, where to advertise, or how to get customers. ]]></description>
    <pubDate>Fri, 27 Mar 2026 04:56:52 GMT</pubDate>
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